online marketing Archives

Why a picture still speaks a thousand words

If you’ve ever been bored and lost focus during a visual-less presentation, you’re not alone. We are visually wired to understand information faster and better through images than text. Check out Visual.ly’s latest infographic for more below: by infographicly. Explore more visuals like this one on the web’s largest information design community – Visually.

Increase Your Website’s Reach with Content Repurposing

Sharing information is crucial to success in the modern online marketplace. Well written and well researched articles aimed at educating, entertaining and engaging your site visitors can help boost your business’ credibility and favourably influence your site visitors behaviour. But what if your audience doesn’t like reading on screen? That’s where Content Repurposing comes in.…

Best tips and tricks for designing the most visually appealing website

Think of the websites you visit the most — chances are they are clean, professional, and easy to navigate. This is no coincidence: the human mind takes just a millisecond to make a definitive decision as to a site’s credibility, and this initial judgment is based entirely on aesthetics which means a good web design…

6 Tips on Attracting Fans to your Facebook Business Page

So you’ve gone ahead and made a Facebook Page for your business, but you’re disappointed to find that each time you log in, there’s still only the loneliest number saying they ‘Like this’. So what so you do? How do you start to attract potential customers/clients/fans? Start here! On your Personal Profile 1. Add a…

What is Inbound Marketing?

Inbound Marketing is marketing that focuses on being found by customers. In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows. Inbound Marketers flip outbound marketing on its head. Instead of…

Social Media confusion?

Social media is taking the world by storm and businesses are getting on board for the many low-cost marketing opportunities on offer. If your business has an online presence but it’s not integrated with social media, chances are you are losing valuable free publicity. Social media can help you: • Develop deeper relationships with your…