ISO Paper Sizes and Resizing A0 to A3
I recently needed to reduce an A0 size file down to A3 and was confronted by loads of pages showing formulas for working this out. But I wanted an easier way. Thankfully Markus Kuhn‘s website has a quick reference chart with ready-made resizing percentages. The A series of paper sizes is based on these simple…
Read More6 Tips on Attracting Fans to your Facebook Business Page
So you’ve gone ahead and made a Facebook Page for your business, but you’re disappointed to find that each time you log in, there’s still only the loneliest number saying they ‘Like this’. So what so you do? How do you start to attract potential customers/clients/fans? Start here! On your Personal Profile 1. Add a…
Read MoreWhat is Inbound Marketing?
Inbound Marketing is marketing that focuses on being found by customers. In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows. Inbound Marketers flip outbound marketing on its head. Instead of…
Read MoreHistory of the Australian internet – a remarkable design solution
Q: How does one best illustrate the rise and rise (and fall) of popular websites in the Australian internet community? A: History of the Australian Internet It may have started life as a huge pile of data lists, spreadsheets and graphs, but now the ‘History of the Australian Internet’ is a hallmark of good design.…
Read MoreWhite Is White, Except When It Isn’t
Many factors affect color accuracy when creating and editing digital images. As with print, color on the web depends on the environment in which the image is created. Unlike print, web-based images can change every time they’re displayed because the monitors of users will vary, and no press check can catch problems that crop up.…
Read MoreWhat the font?
Ever been admiring a great design with a striking typeface and wished you knew the name of the font? So what do you do? Do you scour font sites in the hope you’ll come across it? Send emails to font foundaries? Or just lie awake in bed at night wondering? Well, now you don’t have…
Read MoreSocial Media confusion?
Social media is taking the world by storm and businesses are getting on board for the many low-cost marketing opportunities on offer. If your business has an online presence but it’s not integrated with social media, chances are you are losing valuable free publicity. Social media can help you: • Develop deeper relationships with your…
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